CLIENT
PIQ
INDUSTRY
Saudi Coffee Shop
SERVICES
Logo & Visual Identity
PIQ is a modern Saudi coffee shop offering a refined coffee experience that combines product quality, calm atmosphere, and local identity with a contemporary touch. The brand needed a distinctive visual identity that reflects elegance, simplicity, and a warm customer experience.
THE PROBLEM
PIQ operates in a highly competitive coffee market where many brands look visually similar, making it difficult to stand out and build a recognizable presence. The challenge was to create a brand identity that expresses Saudi culture in a modern and appealing way across all touchpoints.
OUR SOLUTION
